Prepress begins with the processing of print material brought to Operations and ends when pages for all our products have been delivered to the appropriate printing facility. With technology changing rapidly, we have installed some of the most advanced equipment to allow us to create, transfer, track and manage our products. When you choose The Seattle Times for your advertising needs, you gain the added value of our service at the degree required to support your objectives.
Creating a newspaper from scratch each day takes a lot of careful planning. Page Planning positions all the advertisements and allocates space to the newsroom using precise formulas. Their job includes determining the size of each section, color placement, and, in conjunction with the pressroom, the press layout for each press run.
Traffic Central is the hub for handling print advertising. Each ad goes through an intake process, ensuring that all order information is correct, that the ad is on time, and meets production specifications.
Ad Production is where raw materials (text, photos, artwork and ideas) become advertising display ads. We are dedicated to quality file preparation that leads to complete customer satisfaction. Employees are trained, accomplished specialists with years of Prepress knowledge using up to date digital technology to ensure the best results possible.
Imaging provides a complete array of prepress products and services. With a thorough knowledge of how things print and an in depth understanding of Color Management, we are able to adjust color whether itís laying down ink on high gloss paper, newsprint or pixels on the web. We have dedicated specialists who have a complete understanding of editing practices and in depth understanding of color in newsprint and commercial products.