ADVERTISING OPPORTUNITIES
An advertiser's guide to what's new at The Seattle Times Company
Posted February 2005
The Seattle Times Company's NWsource.com® Shopping channel is a new Internet shopping site that delivers advertising results via the combined power of the region's largest newspapers - the Seattle Times and the Seattle Post-Intelligencer — and the region's largest online network. The idea behind the NWsource Shopping channel is simple — expand the reach of daily newspaper ads to a whole new audience with one simple ad buy.
The seamless process allows for retail display ads that run in The Seattle Times or the Seattle P-I to appear online for a full week for just a small additional cost.
A wide variety of ads, plus original articles that appeal to bargain hunters and high end shoppers alike, bring a steady stream of traffic to the site, boosting reach of newspaper ads by up to 38% — that's 331,500 more Puget Sound adults on weekdays alone. Consumers find local shopping-related features like store guides, editors' recommendations, noteworthy sales events and promotions in addition to the latest newspaper ads. Shoppers easily find the ads they're interested in, with three easy search options - by advertiser name, retail product category and by keyword. Promotional ads across the entire Seattle Times Company online network, including seattletimes.com, NWclassifieds.com®, NWsource.com and seattlepi.com, drive shoppers to the site.
NWsource Shopping channel visitors can sign up to receive e-mail alerts that keep them abreast of sales and deals from their favorite advertisers. The ability to save ads to a list makes it easy to print out ads before shopping trips. Furthermore, the NWsource Shopping channel supports viral marketing by allowing visitors to e-mail online pages so friends can keep friends informed about in-store events.
All of these features add value for newspaper advertisers, giving them a higher return on their advertising investments.
To learn more, go to NWsource.com/adtour. To advertise, contact your account executive or call 206/464-2400.