ADVERTISING OPPORTUNITIES
An advertiser's guide to what's new at The Seattle Times Company
Page one promotions drive business
The Seattle Times and the Seattle P-I reach more than 1 million adults with a single Sunday issue and 878,100 with a weekday insertion in both newspapers. The Seattle Times Company's goal of delivering advertiser messaging with the highest possible impact is now significantly enhanced by a series of pioneering programs that provide exclusive ways to promote a business to a targeted set of consumers.
The programs work in a host of ways that are individually tailored to each advertiser. For example, the Paid Sampling Program works especially well when a business needs to alert area residents of a new location or idea. This program provides non-subscribers in a specified ZIP code a newspaper on their porches with the advertiser's message wrapped around the newspaper. These residents are greeted by the advertiser's high-impact color wrap and can include coupons, a message about an impending sale or simply a morning greeting. But the message is clear that the advertiser made that day's newspaper delivery possible.
Once an advertiser's brand has matured and readers are familiar with a store's offerings, there are still major marketing challenges ahead. Washington is the 8th fastest growing state and will add 310,000 new residents by 2010. How will this flood of new consumers find out about area offerings? The Seattle Times Company's New Mover Program can deliver the advertiser's message to new residents - by neighborhood, ZIP code or county. A phone call from our professional staff informs the new resident that, as a way to welcome them to the community, the advertiser sponsored a two-week subscription to The Seattle Times or Seattle P-I - the most recognized and respected news sources in Western Washington. Halfway through the complimentary subscription, the new customers are called again. During this conversation, our staff will mention the sponsor's name a second time, reinforcing the advertiser's role in providing them the subscription. In all, the New Mover Program excels in getting a message in front of prospects and reiterating the brand.
If reaching a more targeted group of individuals is the goal, businesses should consider our Kiosk Program. Seattle's elite business professionals, area tourists and downtown Seattle shoppers are the recipients of the advertising message. With this sponsorship program, the advertiser pays a discounted rate for copies of The Seattle Times or the Seattle P-I. Then our skilled staff will offer people around downtown Seattle a fresh copy of the newspaper featuring a label that announces the patron business that sponsored the copy. By advertising to these business leaders and metropolitan shoppers, businesses are reaching those consumers with the highest incomes and those who are actively engaged in their shopping experiences.
The Seattle Times Company offers a range of services available for reaching the most complete audience in Western Washington. To find out more about how to get your name on the front page of the newspaper, contact your existing account executive or call 206/464-2400.