ADVERTISING OPPORTUNITIES

An advertiser's guide to what's new at The Seattle Times Company

Posted November 2007

Holiday Gift Guide gets your message into the hands of holiday shoppers

The Seattle Times Company’s Holiday Gift Guide simultaneously gives retailers a timely vehicle to deliver their message while shoppers receive expert advice for all their gift-buying decisions. Arriving on the doorsteps of more than 400,000 families on Thanksgiving Day, this special section highlights why The Seattle Times Company is the region’s number one choice for local sales and deals.

Advertisers reap the benefit of full distribution by placing ads that connect them with every subscriber of The Seattle Times and the Seattle P-I. This is matched by the extended shelf life of the gift guide, a resource readers often retain long after it publishes due to the valuable content and advertising information.

Local consumers eagerly anticipate the Holiday Gift Guide’s time-saving tips that maximize the fun part of shopping, and this year’s issue doesn’t disappoint. Articles providing a roadmap on what to buy will populate the guide. Whether looking for the perfect present for theater buffs or searching for something special for go-do guys and gals, readers will easily get the most out of the 2007 publication.

The Puget Sound area, more than any other region in the country, has adopted green-living principles. Eco-conscious companies can reach shoppers hungry for their unique, elegant or sophisticated gifts by running ads in the same section as our new Giving Green feature.

Malls have become ground zero for millions of Americans’ shopping habits. To that end, a new feature arms readers with ground-level intelligence on area malls that allow them to make the most of the shopping season.

The Holiday Gift Guide is the pace to tap into the holiday buying power of Western Washington shoppers. Space reservations are due by Monday, Nov. 12, by 5 p.m.

For more information about fulfilling your goals for fourth quarter and beyond with this and other advertising options, please contact your account executive or call 206/464-2400.