ADVERTISING OPPORTUNITIES

An advertiser's guide to what's new at The Seattle Times Company

Posted April 2008

Response Manager+ will help you master the hiring process, and lower your cost of hire

The ability to locate, attract and retain the best talent has become increasingly difficult in the Puget Sound region. The unemployment rate in 2007 was the lowest since Washington started tracking the figure in 1976. Given this, employers need to leverage leading-edge business practices that enhance a job candidate’s perception of the company. Now, all employers advertising on The Seattle Times Company Print and Online Network gain the ability to track responses to their ads, whether the resumes arrive via e-mail or fax.

The Seattle Times Company’s intimate understanding of the hurdles facing today’s employers was the impetus for a new service that allows hiring managers to identify ideal job candidates quickly and easily with Response Manager+, a new resume management service designed for companies of all sizes.

Response Manager+ offers several tools designed to simplify the recruitment process:

• Web links in both print and online ads make it easier for candidates to apply
• Customizable online questionnaires pinpoint the most qualified applicants, saving you time and reducing the cost per hire
• Response screening helps you prioritize candidates based on criteria you define
• An exclusive Web site organizes candidates’ responses in an easy-to-manage format
• Tracking tools let you assess the response to your ad

In addition, the automated application confirmation helps eliminate the “did you get my resume?” question fielded by many candidates. This automation lowers the costs, eases administration of the application process and guards against potential employees feeling they’ve been left “hanging.”

Whether your company is looking to fill a single position or build a resume bank to staff a new division, Response Manager+ can facilitate the process. Response Manager+ makes it easy to take full advantage of the large number of potential candidates you reach when you advertise on The Seattle Times Company Print and Online Network. Among the 1.8 million adults reached by the full power of the Print and Online Network, 10 percent plan to look for a new position in the coming year, with many more likely to apply as their life situations change. Given the huge applicant pool and level of response generated by our powerful recruitment ads, a hiring manager’s ability to effortlessly organize, search, print, forward and e-mail responses is a boon to the hiring process.

For more information about Response Manager+ or other recruitment solutions, please e-mail Carol Young at cyoung@seattletimes.com or call 206/652-6416.

An online demonstration of Response Manager+ is also available.