ADVERTISING OPPORTUNITIES

An advertiser's guide to what's new at The Seattle Times Company

Posted October 2005

Get to the top of shoppers' wish lists with the Holiday Gift Guide

The Seattle Times Company's Holiday Gift Guide delivers a perfectly timed opportunity for advertisers to enjoy the healthy consumer spending increases predicted for the 2005 season. Arriving Thanksgiving Day as buyers make their big Friday shopping plans, the special section features gift giving and receiving suggestions for the whole family and identifies the perfect places to shop for all their holiday gifts.

Advertisers' messages are delivered to the collective audiences of The Seattle Times and the Seattle P-I as well as throngs of online shoppers through The Seattle Times Company Online Network. Print and online advertising packages include a one-month presence on a special Holiday Gift Guide site on the NWsource.com Shopping channel throughout the height of the shopping season, as well as print ads in the section on Thanksgiving Day. To ensure maximum impact, the online gift guide is regularly updated with the latest shopping tips.

Another popular feature of the Gift Guide is the annual Wish List reader contest. Readers are encouraged to search through the guide and select from any of the items found in the gift guide, either in the ads or editorial, up to $1,000 in total merchandise. The lucky winner receives gift certificates for each store on the list for the value of each item.

The Holiday Gift Guide, in print and online, is the place to tap into the holiday buying power of Western Washington shoppers. Reserve your space today!

For more information about this and other advertising options to help ensure your holiday sales are merry, please contact your account executive or call 206/464-2400.