Phyllis Campbell | Chairman, Pacific Northwest, JPMorgan Chase

“It’s telling that I always find that the conversations in my world every day tend to start with, “Did you see in the Times” the story, locally, about such-and-such a person or event. So that’s one more reason why I want to make sure that I’m up on the local news. That’s why it’s important to me to have a local newspaper like The Seattle Times.

I find The Seattle Times covers all the general news that I need to read. If I don’t have time to read any other paper, I always make sure to read The Seattle Times.”

Sherman Alexie | Writer

“Nobody sends a reporter strictly into city hall to cover news like a local newspaper will. And nobody has those kinds of relationships — reporters having long-term relationships with government officials — that don’t exist anywhere else. So it’s local newspapers that do that.

I know when I look at the local news in The Seattle Times, I know that the people reading it with me are the widest possible, really diverse set of people.

I’m a sports junkie and The Sunday Seattle Times is intense with local sports coverage. Take baseball season, when the hopes and dreams of a city are contained within its sports franchises. Once again, it’s the same thing that nobody cares about the Mariners as much as the people who live in Seattle, and nobody is going to write about them as affectionately and critically and intelligently as the local sports writer. I watch ESPN, but ESPN anchors don’t care about the Mariners. These guys do, as well as caring about the Storm, the Sonics before they left, University of Washington, but beyond that — like SPU, the local high schools, swim teams, soccer teams — and I read it all.”

Ciscoe Morris | Gardener, Media Personality

“Writing for The Seattle Times is really a lot of fun because what I write is kind of what you should be doing or be aware of in the garden right now. It’s also something that you could do that is environmentally friendly and that would solve a current garden problem. So it’s something that’s very timely.

I can find ideas and inspiration at seattletimes.com for something that maybe is even more important locally. You know, that maybe I need to add something to the idea or give a little local slant to it. So, yeah, I think there’s a lot in there for everybody to make use of.”

Sam Smith | President Emeritus, Washington State University

“You take a community like Seattle, where there are maybe 300 – 400 people that are going to be involved with most of the organizations that I deal with. If I know what they’re reading and what they’re seeing, then we automatically share a common knowledge. Let’s say I go to a meeting at 9 a.m., and I know you’re interested in the schools — I’ve just read something about the consolidation of the schools — we can have a conversation.

If I want to know what’s happening in higher education, I read The Seattle Times. If I want to know what’s showing at the Bellevue Art Museum, if I want to know what’s on at Fifth Avenue Theatre, if I want to know if it’s a good performance at the symphony, I know where to go.

Two of the people I’m meeting with I’ve only met briefly, but I’ve read a lot about them. I pulled up on The Seattle Times online all the information and articles I could find to give me the background to sit and talk to them. To me the newspaper is something to help me, to inform, but also to arm me so I can go out because I want to be able to make some differences in the community, and it helps me do that.”

Alison Carl White | Executive Director, NPower Seattle

“I think the physical layout of seattletimes.com is the most attractive of all the news sites that I go to. I like that it flows in the way that my brain works; it’s just easy to read. I feel like it’s not cluttered too much, but I can deep dive into anything that catches my attention. I really like that the headline doesn’t get too much into the story. For me in the business of being out talking to people, I feel it’s important that I have a knowledge of what’s going on in the world.

Now that I’m running NPower, the technology section, the business section has become critically important as I expand my knowledge of the tech community here. I really appreciate the tech blogs and the Microsoft blog and how helpful that is to help get me into this technology world.

I’m really enjoying the ability of the daily e-mail updates to be able to inform me of what’s new. And I think cell phone technology has come so far that I can actually, if I have 15 minutes between meetings, do a deeper dive into the stories. That wasn’t always the case. I think the mobile piece of it is by far the most attractive part to me where I could see continued growth in my use of it.”

Brad Smith | Senior Vice President and General Counsel, Microsoft

“It’s very common that I’ll be in Europe or Asia and I’ll be checking The Seattle Times on the Web shortly after midnight in Seattle just to stay abreast of what the most current stories are.”

Elena Borodina | Circus Performer, Teatro ZinZanni

“I like the Northwest Arts and Life section and the local news section. It’s important to me to know what is going on around Seattle.

I read the print version of The Seattle Times and never miss a Sunday edition.

I prefer to use the print version, but when I need to look something up, I find seatttletimes.com very handy.”