Questions and answers for advertisers
How will circulation be impacted after the Seattle P-I closes?
We expect the closure to have very little effect on our total circulation, as Seattle P-I subscribers began receiving The Seattle Times the first day after the P-I ceased publication. We’re confident that most current P-I readers will continue to want a daily newspaper and will choose The Seattle Times.
If circulation does drop, will my advertising rates be adjusted to reflect the change?
Our advertising rates are based on the value of our total audience reach, which we expect to be only minimally affected. You’ll continue to reach the largest audience in the market through our print and online network. Because we expect to retain the vast majority of P-I readers, nearly all weekday and Sunday advertising rates will remain the same, with full-run weekday advertising priced at the current combination rate.
What about my online rates? Will they be adjusted to reflect the loss of the Seattle P-I traffic and advertising positions?
Our powerful online network will continue to reach a broad, sought-after audience and offer a full inventory of advertising positions. It will remain the area’s largest online media network, with little change to total reach. The network will continue to feature the prominent seattletimes.com Web site, as well as the marketplace sites NWsource.com, NWjobs.com, NWautos.com and NWhomes.com. As a result, nearly all online advertising rates will remain the same.
Will there be any effect on distribution of preprinted inserts?
We are committed to delivering your complete scheduled insert quantities during this transitional period. We will work with you to develop the best strategy to ensure your inserts are distributed according to your preferences, with options including expanding your distribution footprint, adding single copy, increasing frequency or expanding nonsubscriber distribution. Although the rates for preprints and the Savings Source wrap will not change as a result of the P-I closure, postal rates are going up in May and our nonsubscriber preprint rates will be adjusted accordingly.
Should I sign an advertising contract right now, or is the situation too uncertain?
An advertising contract delivers increased value for your advertising dollars and access to lower rates. There is no need to postpone signing a contract.
Why should I keep running my ads in the newspaper when the industry is having so many problems?
Recent accounts of newspaper closures have increased public awareness of newspapers’ credibility, news-gathering strength and contribution to their communities. Nationally and locally, newspaper readership in print and online remains very strong. For our advertisers, our brand credibility and quality readership of nearly 1.6 million adults in Western Washington remain enormously valuable resources.
For additional questions, please contact your account executive
or call 206/464-2400.
Helpful links regarding the Seattle P-I closure:
Subscriber questions about the Seattle P-I
Letter to advertisers
Press Release on Hearst Announcement
The Seattle Times Company Homepage
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