The Seattle Times Company
Advertising Online Privacy Statement

This policy explains the privacy practices for online services for advertising customers of The Seattle Times Company.

We recognize the high priority our advertisers place on the privacy of information we collect from them. That's why we've adopted clear guidelines to safeguard your personal information.

The basic principle
We will never disclose your business or personal information to any third party for their use without first receiving your express written permission.

Free to use
Currently you can access most of our Advertising and Marketing Research web site without providing any information at all.

When do we collect business and personal information?
We're developing online advertiser services that provide you new and efficient ways to receive useful information and to conduct business with us. In order for us to best serve your needs, these services require user registration. In addition, we ask for information from advertisers through online advertiser surveys to help us improve our products and services.

What personal information do we collect from you?
During user registration we may require that you submit your business name, contact name(s), e-mail address, mailing address, telephone, fax, plus a unique user ID and password.

How do we use your business and personal information?
We respect your privacy. We do not share or provide your information we collect with third parties without your express permission. We will periodically send you e-mails and communications regarding advertising products and services that we believe will be of interest to you. You may opt out of this communication by clicking on the unsubscribe link within the e-mail.

Disclosures required by law or for security and safety
Regardless of your choices with respect to your information, The Seattle Times Company will disclose personal information when it believes in good faith that such disclosures are (a) required by law, including, for example to comply with a court order or subpoena or (b) will help enforce our terms of use, enforce contest and sweepstakes rules, protect your safety or security and/or protect the safety and security of The Seattle Times Company our Web sites our property, or our employees, or (c) to project the safety or security of third parties.

Notification of policy changes
We retain the right, at our discretion, to change any of these policies in the future. Our current procedures will be disclosed on this page.

Last updated July 2005