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PREPRINTS AND TARGETING
We offer a wide variety of preprint and other targeting options that
can help you reach your best customers. You can count on credible, reliable
delivery of your preprints inside The Seattle Times and Seattle Post-Intelligencer
newspapers and to nonsubscribers via the U.S. mail. Programs range from
delivery of preprints you supply, to one-stop design, print, and deliver
programs that can save you time and money. Choose from high impact,
total market coverage, or saturation by selected ZIP codes. You can
even target specific households with direct mail. Whether your business
is large or small, let us help you develop a targeted advertising program
designed just for you.
Below you'll find quick summary of our preprint and targeted programs.
Complete
rates, deadlines, and specs.
Newspaper Preprints
Newspaper delivery of your preprints is an effective, reliable option
that benefits from the strong brand and credibility of The Seattle Times
and Seattle Post-Intelligencer newspapers. Subscriber home delivery
by ZIP code is available seven days a week in King and Snohomish counties.
Sunday preprint advertisers also can add ZIP codes in north Pierce County.
Single copy (newsstand) delivery is available by zone on Sundays or
by full distribution on weekdays. Complete
rates, deadlines, and specs.
Nonsubscriber Preprints
Increase the impact of your preprint delivery by adding nonsubscribers
to your newspaper preprint program to achieve total market coverage
(TMC). Nonsubscriber preprints are delivered to homes and apartments
in King and south Snohomish counties. They arrive in the mailbox on
Wednesdays* inside Savings Source, a colorful, all-advertising wrap.
Choose market-wide TMC distribution, or select saturation delivery by
ZIP code to target specific geographies. Complete
rates, deadlines, and specs.
Savings Source Wrap Display Ads
Savings Source, an all-advertising wrap, delivers your message
to homes and apartments in King and Snohomish counties on Wednesdays*
inside The Seattle Times and the Seattle Post-Intelligencer and via
the U.S. mail to nonsubscribers. Your full page, full color ad on the
front or back cover of the wrap reaches more than 237,200 subscriber
households, plus an additional 583,600 nonsubscriber households. Ads
on the inside pages can be targeted by zone to reach just the geography
you want. Space is limited, so call your account executive or 206/464-2400
for availabilities. Complete
rates, deadlines, and specs.
Single Sheet Print and Deliver
Our single sheet print and deliver programs are effective and affordable.
Single sheets are an ideal format for offering great values and coupons,
as they're easy for consumers to hang onto. We offer two single sheet
programs:
- ZIP X-PRESS single sheets are especially fast and easy. They provide
saturation delivery by ZIP code to subscribers and nonsubscribers
on Wednesdays* inside the colorful Savings Source insert wrap. Choose
from two sizes and print formats, and let us handle the rest, including
design, printing, and delivery.
- Custom Single Sheet Print and Deliver is ideal for those looking
for more single sheet format and delivery options. You can choose
from a wide variety of ink and paper options, and delivery is available
seven days a week.
Complete
rates, deadlines, and specs.
Commercial Printing and Direct Mail
We offer a full line of commercial printing and direct mail services,
including consulting, professional copywriting and graphic design, printing,
and direct mail. You can utilize any of the distribution programs described
above, or we can mail to your customer list or other targeted demographics
or geographies. And we'll simplify your program by handling it every
step of the way. Plus, when you let us handle your printing and direct
mail needs, your mailing and printing costs (except postage) apply towards
your newspaper revenue contract, which can lower the cost of your ROP
advertising. For more details, contact your Seattle Times and Seattle P-I account executive or Tim West, Target Marketing Sales Manager, at 206/652-6920 or by e-mail at targetmarketing@seattletimes.com.
Doorstep Impact Programs
For special promotions, consider high visibility options such as polybags
or elastic band tags. Polybags are the plastic bags covering the newspaper,
providing great billboard-style advertising. These white bags can be
printed with your message in a variety of colors, and you can even include
promotional samples. Elastic band tags feature a banded card that is
wrapped around the newspaper. For more details, contact your Seattle Times and Seattle P-I account executive or Tim West, Target Marketing Sales Manager, at 206/652-6920 or by e-mail at targetmarketing@seattletimes.com.
Other Targeted Options
The Seattle Times Company provides a number of other targeted options,
including print and online special sections
and regular special interest newspaper and online content. For further
information on how you can target your audience by interests, geography,
and demographics, contact your account executive or call 206/464-2400.
*Nonsubscriber delivery 90% Wednesday; 10% Tuesday/Thursday
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