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A GUIDE TO SUBMITTING DIGITAL ADS

Pacific Northwest magazine reproduction

For readability in Pacific Northwest magazine, font size should be no smaller than 7pt; reverse type should be minimum 10pt. (sans serif).

Page-Ready Black-and-White Ads

• Outline: 100-line screen, 200 dpi minimum resolution
• Highlight Dot: 5%; Midtone Dot: 35%; Shadow Dot: 85%
• Dot-gain Compensation: 30%
• Black screens less than 20% or greater than 80% are not recommended

Page-Ready 4-Color Ads

• Separations: CMYK
• Output: 100-line screen; 300 dpi minimum resolution
• Color-Dot Aimpoints:
     Highlight Dot: C-5 M-2 Y-2 K-0
     Midtone Dot: C-36 M-28 Y-28 K-10
     Shadow Dot: C-60 M-50 Y-50 K-80
• Dot-gain Compensation: 30%
• Total Ink Coverage: Not to exceed 300%
• Trapping: .25 point or higher

Note: For reproduction information on specific sections or newspaper inserts to be printed eslewhere, contact your Advertising Account Executive.