     |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
HOME
· Advertising Options · Contact Advertising · Advertising Info Editorial & Opinion Working at The Seattle Times Inside the Newsroom and seattletimes.com Corporate Communications Community Involvement Supporting Education Other Departments The Seattle Times Store  FAQ Contact Us |
|
|
|
DEMOGRAPHICS
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Demographics |
Seattle-Bellevue- |
5-Issue Weekday Newspaper Reach |
4-Issue Sunday Reach |
Past Week Newspaper and STC Online Network Reach |
TOTAL AUDIENCE |
||||
Number of Adults |
1,928,400 |
1,021,500 |
1,133,300 |
1,363,900 |
100% |
53% |
59% |
71% |
|
Gender |
||||
Men |
954,800 |
523,800 |
549,000 |
683,800 |
49% |
55% |
58% |
72% |
|
Women |
973,600 |
497,700 |
584,400 |
680,100 |
51% |
51% |
60% |
70% |
|
Age |
||||
18 - 24 |
218,200 |
95,600 |
105,000 |
131,500 |
11% |
44% |
48% |
60% |
|
25 - 34 |
348,300 |
157,000 |
161,000 |
233,700 |
18% |
45% |
46% |
67% |
|
35 - 44 |
414,300 |
202,600 |
254,400 |
307,100 |
22% |
49% |
61% |
74% |
|
45 - 54 |
401,100 |
222,400 |
253,500 |
290,000 |
21% |
56% |
63% |
72% |
|
55 or older |
546,600 |
343,900 |
359,400 |
401,600 |
28% |
63% |
66% |
74% |
|
HHI |
||||
Less than $25,000 |
163,600 |
64,400 |
68,900 |
85,400 |
8% |
39% |
42% |
52% |
|
$25,000 - $49,999 |
539,700 |
263,600 |
299,300 |
356,300 |
28% |
49% |
56% |
66% |
|
$50,000 - $74,999 |
397,400 |
224,000 |
227,400 |
294,900 |
21% |
56% |
57% |
74% |
|
$75,000 or more |
827,700 |
469,400 |
537,700 |
627,300 |
43% |
57% |
65% |
76% |
|
Home Ownership |
||||
Own |
1,366,000 |
762,800 |
857,900 |
1,006,300 |
71% |
56% |
63% |
74% |
|
Rent or Other |
562,400 |
258,600 |
275,400 |
357,700 |
29% |
46% |
49% |
64% |
|
Education |
||||
College graduate or higher |
672,200 |
410,200 |
460,800 |
539,200 |
35% |
61% |
69% |
80% |
|
Some college |
650,100 |
335,800 |
377,400 |
460,900 |
34% |
52% |
58% |
71% |
|
HS graduate or less |
606,000 |
275,500 |
295,100 |
363,800 |
31% |
46% |
49% |
60% |
|
Employment Status |
||||
White collar |
911,500 |
516,200 |
565,400 |
714,000 |
47% |
57% |
62% |
78% |
|
Blue collar |
425,100 |
192,200 |
211,900 |
252,100 |
22% |
45% |
50% |
59% |
|
Not employed* |
591,700 |
313,100 |
356,100 |
397,800 |
31% |
53% |
60% |
67% |
How to read: Of the 1,928,400 adults in the Seattle-Bellevue-Everett MD, 954,800 (49%) of adults are male while 973,600 (51%) are female. Among men, 523,800 (55%) read at least one of five weekday issues in The Seattle Times or the Seattle P-I and 549,000 (58%) read at least one of four issues in the Sunday Seattle Times and P-I. When 30-days of the STC Online Network is combined with five weekday issues, one Saturday issue and one Sunday issue of The Seattle Times and the Seattle P-I, the net reach of men increases to 683,800 (72%).
* Not employed includes adults 18 and over who are retirees, students and those not looking for jobs Note: Seattle-Bellevue-Everett MD (Seattle metro) refers to the Metropolitan Division, which includes King and Snohomish counties.
Base: Seattle-Bellevue-Everett MD (1,928,400 adults)
Source: 2007 Scarborough Report, Release 1
