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Ad preparation and output specifications

We are able to accept PDF files that fit the specifications listed below. For information on how to submit your ad digitally visit us at seattletimescompany.com/adsubmission. If you are having trouble creating a PDF, please contact the Digital Ad Reception department at (206) 464-2340 or e-mail us at darsupport@seattletimes.com.

Black-and-White Ads

Technical Specifications
Screens should be output at 100-line ruling with a minimum resolution of 200 dpi with standard screen angles.

Halftones
Resolution of 200 dpi or higher.

Highlight Dot 5%
Midtone Dot 35%
Shadow Dot 85%
Dot gain compensation should be set to 30%.

Black screen less than 20% or greater than 80% are not recommended.
20%
    
80%

Full-Color Ads

Technical Specifications
All spot colors provided as CMYK. 100-line screen ruling with a minimum resolution of 300 dpi with standard screen angles.

Color Dot Aimpoints

Cyan Magenta Yellow Black
Highlight 5 2 2 0
Midtone 36 28 28 10
Shadow 60 50 50 80
Dot gain compensation set to 30%. It is not recommended to exceed 220% for total ink coverage. Trapping is recommended at .25 pt to .30 pt.

Font Size Recommendations

7 pt or higher. Reverse type must be 10 pt Sans Serif or higher. Type should be no smaller than 7pt.
Reverse type should be no smaller than 10 pt.

Acrobat Distiller Settings Quick Guide

    Resolution:
  • 1200 dpi
    Image Compression (Color and Grayscale Bitmap Images):
  • 100 Line Screen for newsprint
  • 100 Line Screen for Pacific Northwest magazine
    File Compression:
  • Zip
  • Quality: Medium
  • 8 Bit (Distillers)
    Fonts:
  • Embed All Fonts / Everything else off
    NOTE: When creating your PDF DO NOT USE MULTI MASTER FONTS, TYPE 3 or BITMAP FONTS. True type fonts will be converted to Type 1
    Monochrome Bitmap Images:
  • Bicubic Downsampling at 1200 dpi
  • Compression: Zip
  • Compress Text and Line Art
  • Color: Leave Color Unchanged on / Everything else off
    Advanced:
  • Process DCS on
    Files on Default Page Size (inches):
  • Width: 11.598"
  • Height: 22.362"
  • Resize Page and Center Artwork for EPS
  • We only accept PDF files saved as 1.3 PDF version