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READERSHIP AND AUDIENCE
Our integrated advertising solutions simplify media buying

In today's competitive business environment, connecting with the right prospects is more crucial than ever to growing market share. In Western Washington, The Seattle Times and the Seattle Post-Intelligencer newspapers and their Web sites offer a larger audience than any other local media.

Market Facts

MSA Market*

Statistics

National Rank

Population

3,226,700

15

Households

1,270,400

14

Total EBI**

78.0 billion

14

Retail Sales

$53.9 billion

15

* MSA (Metropolitan Statistical Area): King, Snohomish and Pierce counties.
** EBI (Effective Buying Income) - After tax disposable income.
Source: 2006 Claritas, Inc.

Newspaper Audience

Newspaper Readership

MD* Cume Readership

DMA**Cume
Readership

Sunday Seattle Times and Seattle P-I

1,133,300

1,410,300

The Seattle Times and the Seattle P-I (weekday)

1,021,500

1,290,700

*MD (Seattle-Bellevue-Everett Metropolitan Division): King and Snohomish counties.
** DMA (Seattle-Tacoma Designated Market Area): 17 counties.
Source: 2007 Scarborough Report, Release 1

Online Audience

In the DMA

Unique Visitors Average Month

Page Views Average Month

Online Audience Past 30 Days

The Seattle Times Company Online Network

3,574,795

87,012,093

723,900

seattletimes.com

2,172,896

41,634,024

479,500

Marketplace Sites*

505,534

10,114,496

348,200

Online Classifieds**

320,579

7,007,770

286,700

seattlepi.com

1,759,773

32,387,450

241,900

*Marketplace Sites include NWsource.com, NWapartments.com, NWautos.com, NWhomes.com and NWjobs.com.
**Online Classifieds include NWapartments.com, NWautos.com, NWhomes.com and NWjobs.com.
Note: 2007 Scarborough Report, Release 1 numbers include only six-month NWapartments.com and NWhomes.com data.
Sources: 2007 Scarborough Report, Release 1; Sage Metrics, Sept. 2006. - Feb. 2007; Nielsen//NetRatings NetView, Sept. 2006 - Feb. 2007

Print + Online Audience

In the DMA

DMA Print + Online Audience

The Seattle Times and the Seattle P-I (past week) and The STC Online Network (30 days)

1,804,800

The Print + Online Audience is comprised of five Monday - Friday issues of The Seattle Times and the Seattle P-I, one Saturday issue of The Seattle Times and the Seattle P-I, 1 Sunday issue of the Sunday Seattle Times and Seattle P-I and an average month of visitors to The STC Online Network.
Source: 2007 Scarborough Report, Release 1


Choose from these links to view our audience and that of local competitors from two different geographic perspectives:

Seattle-Tacoma DMA (Western Washington)
(Designated Market Area - 17 counties)

Seattle-Bellevue-Everett MD
(Metropolitan Division - 2 counties)