     |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
HOME
· Contact Advertising Editorial & Opinion Working at The Seattle Times Inside the Newsroom and seattletimes.com Corporate Communications Community Involvement Supporting Education Other Departments The Seattle Times Store  FAQ Contact Us |
|
|
|
READERSHIP AND AUDIENCE
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
MSA Market* |
Statistics |
National Rank |
Population |
3,226,700 |
15 |
Households |
1,270,400 |
14 |
Total EBI** |
78.0 billion |
14 |
Retail Sales |
$53.9 billion |
15 |
* MSA (Metropolitan Statistical Area): King, Snohomish and Pierce counties.
** EBI (Effective Buying Income) - After tax disposable income.
Source: 2006 Claritas, Inc.
Newspaper Audience
Newspaper Readership |
MD* Cume Readership |
DMA**Cume |
Sunday Seattle Times and Seattle P-I |
1,133,300 |
1,410,300 |
The Seattle Times and the Seattle P-I (weekday) |
1,021,500 |
1,290,700 |
*MD (Seattle-Bellevue-Everett Metropolitan Division): King and Snohomish counties.
** DMA (Seattle-Tacoma Designated Market Area): 17 counties.
Source: 2007 Scarborough Report, Release 1
Online Audience
In the DMA |
Unique Visitors Average Month |
Page Views Average Month |
Online Audience Past 30 Days |
The Seattle Times Company Online Network |
3,574,795 |
87,012,093 |
723,900 |
seattletimes.com |
2,172,896 |
41,634,024 |
479,500 |
Marketplace Sites* |
505,534 |
10,114,496 |
348,200 |
Online Classifieds** |
320,579 |
7,007,770 |
286,700 |
seattlepi.com |
1,759,773 |
32,387,450 |
241,900 |
*Marketplace Sites include NWsource.com, NWapartments.com, NWautos.com, NWhomes.com and NWjobs.com.
**Online Classifieds include NWapartments.com, NWautos.com, NWhomes.com and NWjobs.com.
Note: 2007 Scarborough Report, Release 1 numbers include only six-month NWapartments.com and NWhomes.com data.
Sources: 2007 Scarborough Report, Release 1; Sage Metrics, Sept. 2006. - Feb. 2007; Nielsen//NetRatings NetView, Sept. 2006 - Feb. 2007
Print + Online Audience
In the DMA |
DMA Print + Online Audience |
The Seattle Times and the Seattle P-I (past week) and The STC Online Network (30 days) |
1,804,800 |
The Print + Online Audience is comprised of five Monday - Friday issues of The Seattle Times and the Seattle P-I, one Saturday issue of The Seattle Times and the Seattle P-I, 1 Sunday issue of the Sunday Seattle Times and Seattle P-I and an average month of visitors to The STC Online Network.
Source: 2007 Scarborough Report, Release 1
Choose from these links to view our audience and that of local competitors from two different geographic perspectives:
Seattle-Tacoma DMA (Western Washington)
(Designated Market Area - 17 counties)
Seattle-Bellevue-Everett MD
(Metropolitan Division - 2 counties)
