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READERSHIP AND AUDIENCE
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MSA Market* |
Statistics |
National Rank |
Population |
3,474,341 |
15 |
Households |
1,379,110 |
14 |
Total EBI** |
$90.8 billion |
13 |
Retail Sales |
$77.8 billion |
14 |
* MSA (Metropolitan Statistical Area): King, Snohomish and Pierce counties
** EBI (Effective Buying Income) - After tax disposable income.
Source: Nielsen Claritas, 2011.
Newspaper Readership |
MD* Cume Readership |
DMA**Cume |
The Seattle Times Sunday |
1,055,200 |
1,313,300 |
The Seattle Times Weekday |
831,900 |
1,047,700 |
* MD ( Seattle-Bellevue-Everett Metropolitan Division): King and Snohomish counties.
** DMA (Seattle-Tacoma Designated Market): 17 counties.
Source: Scarborough Report, 2012, Release 1.
|
Unique Visitors Average Month - Omniture |
Page Views Average Month - Omniture |
DMA (Local) Online Audience Past 30 Days |
The Seattle Times Company Online Network |
7,004,509 |
58,105,914 |
762,500 |
seattletimes.com |
6,639,295 |
55,521,033 |
665,600 |
Online Classifieds** |
204,522 |
981,825 |
229,300 |
** Online Classifieds include NWjobs.com, NWautos.com and NWhomes.com.
Sources: Scarborough Report, 2012, Release 1; Omniture, Nov 2011 – May 2012.
In the DMA |
DMA Print + Online Audience |
The Seattle Times Company Print & Online Network |
1,843,100 |
The Print + Online Audience is comprised of five weekday issues of The Seattle Times and 4 issues of the Sunday Seattle Times and an average month of visitors to The STC Online Network.
Source: Scarborough Report, 2012, Release 1.
Choose from these links to view our audience and that of local competitors from two different geographic perspectives:
Seattle-Tacoma DMA (Western Washington)
(Designated Market Area - 17 counties)
Seattle-Bellevue-Everett MD
(Metropolitan Division - 2 counties)