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READERSHIP AND AUDIENCE
Our integrated advertising solutions simplify media buying

In today's competitive business environment, connecting with the right prospects is more crucial than ever to growing market share. In Western Washington, The Seattle Times Media Network offers a larger audience than any other local media.

Market Facts

MSA Market*

Statistics

National Rank

Population

3,474,341

15

Households

1,379,110

14

Total EBI**

$90.8 billion

13

Retail Sales

$77.8 billion

14

* MSA (Metropolitan Statistical Area): King, Snohomish and Pierce counties
** EBI (Effective Buying Income) - After tax disposable income.
Source: Nielsen Claritas, 2011.

Newspaper Audience

Newspaper Readership

MD* Cume Readership

DMA**Cume
Readership

The Seattle Times Sunday

1,055,200

1,313,300

The Seattle Times Weekday

831,900

1,047,700

* MD ( Seattle-Bellevue-Everett Metropolitan Division): King and Snohomish counties.
** DMA (Seattle-Tacoma Designated Market): 17 counties.
Source: Scarborough Report, 2012, Release 1.

Online Audience

 

Unique Visitors Average Month - Omniture

Page Views Average Month - Omniture

DMA (Local) Online Audience Past 30 Days

The Seattle Times Company Online Network

7,004,509

58,105,914

762,500

seattletimes.com

6,639,295

55,521,033

665,600

Online Classifieds**

204,522

981,825

229,300

** Online Classifieds include NWjobs.com, NWautos.com and NWhomes.com.
Sources: Scarborough Report, 2012, Release 1; Omniture, Nov 2011 – May 2012.

Print + Online Audience

In the DMA

DMA Print + Online Audience

The Seattle Times Company Print & Online Network

1,843,100

The Print + Online Audience is comprised of five weekday issues of The Seattle Times and 4 issues of the Sunday Seattle Times and an average month of visitors to The STC Online Network.
Source: Scarborough Report, 2012, Release 1.

Choose from these links to view our audience and that of local competitors from two different geographic perspectives:

Seattle-Tacoma DMA (Western Washington)
(Designated Market Area - 17 counties)

Seattle-Bellevue-Everett MD
(Metropolitan Division - 2 counties)