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READERSHIP/AUDIENCE

The Seattle Times delivers sweeping reach of Western Washington

Sunday 4-Issue Cumulative Reach of Adults in the Seattle-Tacoma DMA

DMA Readership/Audience

The Seattle Times

1,248,500

Tacoma News Tribune

426,800

The Everett Herald

205,500

New York Times

190,500

Weekday 5-issue Cumulative Reach of Adults in the Seattle-Tacoma DMA

DMA Readership/Audience

The Seattle Times

1,021,900

Tacoma News Tribune

391,900

The Everett Herald

224,100

New York Times

177,500

Wall Street Journal

160,800

USA Today

159,600

30-Day Online Reach of Adults in the Seattle-Tacoma DMA

DMA Online Audience

The Seattle Times Company Online Network *

732,900

KING5.com

624,400

KOMOnews.com

523,500

KIROTV.com

383,600

seattlepi.com

341,500

TheNewsTribune.com

183,100

HeraldNet.com (The Everett Herald)

129,000

* The Seattle Times Company Online Network includes seattletimes.com, NWsource.com, NWjobs.com, NWautos.com, NWhomes.com.
Note: Seattle-Tacoma DMA (Western Washington) refers to the Designated Market Area, which includes King, Snohomish, Chelan, Clallam, Douglas, Grays Harbor, Island, Jefferson, Kitsap, Lewis, Mason, Pacific, Pierce, San Juan, Skagit, Thurston and Whatcom counties.
Base: Seattle-Tacoma DMA (3,665,700)
Source: 2010 Scarborough Report, Release 1