A GUIDE TO SUBMITTING DIGITAL ADS
Pacific Northwest magazine reproduction
For readability in the Pacific Northwest magazine, font size should be no smaller
than 7pt; reverse type should be minimum 10pt. (sans serif).
Black and White Ads
Technical Specs
Screens must be output at 100-line screen with a minimum image resolution of
200 dpi with standard screen angles.
Halftones
Resolution of 200 dpi or higher.
Highlight Dot — 5%
Midtone Dot — 35%
Shadow Dot — 85%
Note: Dot gain compensation should be set to 30%. Black screens less than 20% or greater than 80% are not recommended.
Four-Color Ads
Technical Specs
All spot colors must be converted to CMYK. Use a 100-line screen ruling with
a minimum image resolution of 300 dpi and standard screen angles.
Color Dot Aimpoints
 |
|
Cyan |
Magenta |
Yellow |
Black |
|
| Highlight |
5 |
2 |
2 |
0 |
|
| Midtone |
36 |
28 |
28 |
10 |
|
| Shadow |
60 |
50 |
50 |
80 |
|
Note: Dot gain compensation should be set to 30%. It is not recommended to exceed 220% for total ink coverage. Trapping is recommended at .25 pt to .30 pt.
Note: For reproduction information on specific sections or newspaper inserts
to be printed elsewhere, contact your Advertising Account Executive.
Digital Ad Submission Home
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