A GUIDE TO SUBMITTING DIGITAL ADS

Fonts and files

  • Postscript Type 1 fonts are preferred, such as those from Adobe, Agfa, Bitstream, and The Font Bureau.
  • True Type fonts are acceptable but not recommended. If we have a problem with a True Type font, we may need to substitute it with a similar Type 1 font.
  • Do not use Multiple Master fonts. They are problematic.
  • Fully embed all fonts when creating a Postscript file. If fonts are not embedded, we can't guarantee the ad will output as originally intended and fonts could end up substituting or out of alignment. Do not subset the fonts.
  • Consider the number of fonts used. Using many fonts may increase the risk of Postscript errors and will make your files larger, which in turn, will take longer to save, convert and transmit.
  • Use font management software. Programs such as Adobe Type Manager Deluxe, Suitcase and Font Reserves make managing your fonts over multiple fonts much easier.
  • If your software warns you of a problem with a font or if you suspect a problem, delete problem fonts from your system and replace with a copy from the original disk.

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